Improved web traffic results

Improved web traffic results

From the Google analytics blog:

Think of the asynchronous tracking code snippet as a script that uses a "separate lane" to handle part of the processing of your webpage. As the number of cars (or in this case, scripts on your webpage) increases, the asynchronous tracker uses this lane to reduce webpage load time. Websites that use many scripts or rely on rich media content will especially benefit from this new method, but even lightweight sites will see improvements.

The new tracking snippet offers the following benefits:

  • Faster tracking code load times for your web pages due to improved browser execution
  • Enhanced data collection and accuracy
  • Elimination of tracking errors from dependencies when the JavaScript hasn't fully loaded

When Implemented on your site, you may notice an increase in recorded traffic due to the changes as indicated in the list above.

All NMC hosted sites will receive the ajax tracking upgrade over the month of May 2010.


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